To both convert today and create demand for tomorrow, businesses must properly allocate their advertising spends reaching people with existing demand (direct response), and the population of people who will need you tomorrow, your future customers through branding.

While many assume that Google Analytics is only useful for digital campaigns, it’s most powerful tool helps marketers attribute offline efforts, such as print ads, to measurable online activity. Business owners can harness Google Analytics to understand the value of their print advertising campaigns by leveraging keyword search data.

The world’s most trusted business media, Inc. Magazine, recognizes Social Magazines as a leading marketing and advertising B2B partner empowering business growth in their annual 2023 Power Partner Awards.

With the plethora of marketing education and advanced tracking tools available, sticking to coupons as a primary advertising metric is not just archaic but detrimental to a brand's long-term growth and understanding of its customer base.

“How do I choose where to advertise?” The first place to start is prioritizing advertising methods that provide the most significant reach for your marketing goals.

Like it or not, advertising is the lifeblood of business visibility. It's no longer enough to simply have a great product or service and self-promote. Without the right exposure, even the best offerings will be lost in the sea of competition and grow slowly.

When your company is ready to really invest in advertising, the question begs to be answered – “Where do you start and how can you get the most for your investment?” Here’s how you can approach your marketing plan like an advertising agency would.

“How many times do customers need to see my ad?” A lot. Brands must use repetition to touch their audience in multiple ways, across several platforms, many times, to win business quicker and more often. Here are several marketing rules to consider.

“How do I know if my advertising is working?” is not a question that can be answered by the question “How did you hear about us?” Business owners must fully understand the science of marketing attribution and utilize all the technology available to track ad engagement for a clearer picture of how your entire marketing funnel is performing, TOGETHER.

Print advertising’s influence on consumers is tangible and long-lasting – everything marketers want for their brand engagements, yet doubt in its abilities clouds its reputation. Here’s why and how marketers can understand print and its power when done right.

Marketers typically divide upper funnel marketing initiatives between offline and online strategies. We argue a better division to consider should be between chance and certainty style advertising.

Advertisers can expand the effect of any single marketing touch point offline, into something more interactive online, to further engage consumers moving them through the sales funnel of attraction, conversion and closing much more effectively.

Here’s how boutique brands can learn from big brands to make their marketing stand out even as a smaller company with a smaller ad budget.

Andrew and Heather Vreeland are the brains behind the Social Magazines franchise, working together since the beginning to create magazines that stand out in an ever changing media environment. Here’s their story.

Want your advertising to be more effective? Then it might be time to change the messaging. Here’s how brands can stand out and tap into the emotions of consumers so they stop and act on ads.

Ponte Vedra SOCIAL Increases Reach; Enhances Community-Relevant Content

Content marketing puts regular publicity within reach for marketers who want to connect with consumers and earn trust, on their own terms.

In a digital-obsessed world, St. Augustine publishers harness the power of offline content and mass market delivery to win

St. Augustine Social and Old City Life Magazines Merge