Social Magazines Expands with Launch of Third Title
New Ponte Vedra Magazine Increases Reach; Enhances Community-Relevant Content
Ponte Vedra, FL, July 2023 - In early 2024, SOCIAL Magazines, a high-quality publisher tailoring content toward each community it serves in North Florida, will add a third magazine to its growing brand with the launch Ponte Vedra SOCIAL (PVS). The new title will allow more advertisers to access the county’s rapid growth, while providing residents with tangible access to relevant content on leading products, services and opportunities in their own backyards.
The newest title joins St. Johns SOCIAL (SJS), which launched in 2021, and flagship masthead, St. Augustine SOCIAL (SAS), which has served the area for nearly a decade. The addition empowers each magazine to further its mission to provide relevant content and good news to the communities it serves. It also provides businesses with leadership positioning in their precise marketplace and the ability to educate and inform local residents through content marketing.
“Our goal has always been to connect our advertisers to their marketplace in a meaningful way, and as our county continues to expand, the addition of a new title ensures that more advertisers can reach their specific communities,” Editorial Director, Heather Vreeland said. “We work hand in hand each business partner to build a distinctive brand narrative and realize the power of PR in a unique approach towards advertising. Our advertisers appreciate owning their story and being able to share it with their neighbors, with proven and measurable ROI.”
The evolution of SOCIAL Magazines remains unprecedented in many ways amid the current media landscape. Favoriting print over digital, SOCIAL’s beautiful magazines are delivered to every home and business in each targeted zip code. The magazines provide classic layouts with thought-provoking advertorial alongside advertisements that cater to locals’ desire to know more about the people, companies and offerings that make their communities truly exceptional places to live and work.
CONTENT OPPORTUNITIES
Ponte Vedra SOCIAL magazine will further the mission of Social Magazines to turn advertising into interesting stories. Businesses can take their content marketing strategies to the streets of their neighborhoods through full-page sponsored stories, half-page question and answer style advertorials and premium stories positioning on the cover and inside back cover that allows brands to share their narrative in a predominant way. SOCIAL Magazines works with each advertiser to curate content that engages key audiences with intriguing stories that delve deeply into the lives and industries of each business highlighted in the magazine. The editorial staff works with each business to establish a brand voice that shares it’s unique attributes with readers, while educating, informing and establishing trust. By honing in on the geographical area of each publication, content becomes hyperlocal and thus, more relevant to each reader, leading to a stronger relationship between advertisers and their audience.
HISTORY
Heather and Andrew launched the inaugural issue St. Augustine SOCIAL, the city magazine for St. Augustine in 2014. Initially concepted as a complete guide outlining everything a resident may need to know about moving to St. Augustine, FL and surrounding St. Johns County, the area’s local city magazine shared the ins and outs of living in St. Augustine in one convenient place. The magazine evolved to offer spotlights on businesses and in 2019, decided to focus solely on advertising revenue to support its ability to reach 118,000 homes and businesses in the county through a direct mail, print model. This direct mail model increases advertisers exposure by almost 1,000% and has immediate effects of multiplying word-of-mouth business quickly with the stories that go deeper into each business highlighted.
Today, SOCIAL Magazines is able to enhance that offering with editorial that matters most to it’s readers, while supporting advertisers in their journey to become household names in their own backyards. Helping advertisers find their voice and own their story is perhaps the most valuable aspect of this distinctive model of media delivery.
VALUE-DRIVEN ADS
Advertisers receive value-driven options with classic ad rates averaging $875 for a half page, per issue. SOCIAL’s content ads average $900 for a half page and $1,650 for a full page story, per issue. Simple math explains that for just under 2 cents per address, there is no other media that can come close to that figure. A typical direct mail postcard of similar size runs at least .40 cents per address or $20,000 to reach 50,000 addresses. Same is true for Facebook/Instagram paid advertisements or paid Google ads. SOCIAL Magazine is therefore able to provide a higher ROI compared to the price of each ad with less financial and time investment.
ABOUT
SOCIAL Magazines are currently published in St. Augustine and St. Johns Counties, delivering to more than 100,000 addresses 6 times a year. With the launch of this Ponte Vedra Magazine, Ponte Vedra Social, frequency will increase to 10 issues per year providing advertisers with 40% additional exposure in their specific communities.