The world’s most trusted business media, Inc. Magazine, recognizes Social Magazines as a leading marketing and advertising B2B partner empowering business growth in their annual 2023 Power Partner Awards.

With the plethora of marketing education and advanced tracking tools available, sticking to coupons as a primary advertising metric is not just archaic but detrimental to a brand's long-term growth and understanding of its customer base.

Like it or not, advertising is the lifeblood of business visibility. It's no longer enough to simply have a great product or service and self-promote. Without the right exposure, even the best offerings will be lost in the sea of competition and grow slowly.

When your company is ready to really invest in advertising, the question begs to be answered – “Where do you start and how can you get the most for your investment?” Here’s how you can approach your marketing plan like an advertising agency would.

“How many times do customers need to see my ad?” A lot. Brands must use repetition to touch their audience in multiple ways, across several platforms, many times, to win business quicker and more often. Here are several marketing rules to consider.